Tom Horyn

Creative Marketing Manager

May 2010 - August 2011

Online Marketing Manager
DFine, Inc | San Jose, CA

DFine Inc - San Jose based, privately held medical device company dedicated to improving patient quality of life through the development of innovative, minimally invasive therapeutic devices used to treat pathologies of the vertebrae.

Hired into a newly created position to help transition organization from a start-up medical device firm to a leader in spinal augmentation space. Responsible for the development and execution of Internet Marketing strategies, including Search Engine Optimization (SEO) related activities, designed to educate and raise awareness for physicians and patients. Monitored emerging industry trends and continually revised campaign strategies. Coordinated internal and external email campaigns. Worked closely with product marketing to ensure adequate development promotion.

Accomplishments include:

• Increased web traffic to corporate website by 50% in six months
• Developed and launched professional network program, increasing quality inbound links by 80%
• Initiated social media strategy and converted it to one of the top five referring sources for parent website
• Pioneered implementation of a Microsite Supplement Program to provide in-depth information for targeted audiences
• Replaced outdated registration forms with dynamic portals which improved communication with prospects and field reps
• Prepared reports of internal SEO/ SMO analysis and market intelligence
• Increased the site content by 500%
• Implemented strategies for attaining high rankings for relevant, high-volume search terms
• Conceived, developed and launched highly successful Internet campaign to collect influential testimonials capturing the benefits and efficacy of spinal procedure
• Consolidated domain management plans reducing cost of maintaining and hosting websites

Mar 2005 - Mar 2010

Creative Services Manager
Efficient Frontier | Sunnyvale, CA

Started consulting as a senior graphic and web designer; hired full time and advanced with increased responsibilities and larger leadership profile, becoming a vanguard member of the marketing team. In this capacity, helped the company grow from a startup into a global leader in Search Engine Marketing. Reported directly to VP of Marketing, with significant role in coordinating marketing efforts across six international offices.

Accomplishments include:

• Received Forbes 2005 'Best of the Web' B2B advertiser award
• Achieved 150% growth in web traffic with significant improvement of lead quality
• Initiated CRM integration, organized training program to sales and customer services departments
• Redesigned company trademarks and developed successful brand awareness campaigns
• Consolidated five websites into one CMS platform
• Developed a social media strategy and implemented it across diverse channels
• Initiated internal SEO program which eventually became a part of Value Added Services
• Ensured advertising uniformity by providing guidelines and training to sales department

Multi-disciplinary marketing experience included:

• Designed and developed sales collateral (corporate websites, sales brochures, technical sheets, product demonstrations and corporate presentations)
• Expanded Social Media presence
• Lead Generation and Pipeline Management, CRM incorporation
• Created online customer video testimonials
• Managed email campaigns
• Promoted company culture through corporate events

Jan 2005 - Mar 2005

Senior Graphic/Web Designer
Azerity | Milpitas, CA

Worked for Marketing Department, designing high quality printed and online creatives; developed new GUI for the company core software and frequently cooperated with Engineering Department to enhance product functionality. Maintained entire website and intranet, designed new promotional and training presentations, created new sets of branding graphic programs, campaigns, advertisements and corporate collateral.

Oct 2004 - Dec 2004

Rich Media Developer – Consultant
Claria | Redwood City, CA

Worked within the Creative Services, collaborating closely with marketing managers and creative director to develop inventive concepts for high-impact, results oriented online advertising servicing over 600 Fortune 500 companies. Designed, edited custom promotional animated/static banners, pop-ups, Flash-based pop-ups, sales sliders and HTML pages from concept to final optimization based on customer sales needs, Marketing direction, and UI specifications.

Mar 2003 - Sep 2004

Graphic/Web Designer
Testa Communications | Port Washington, NY

Worked for a publishing firm, supporting copywriters and marketing department, creating variety design projects while meeting short deadlines. Responsible for development and implementation of all visual media including: website design and updates, magazine advertising, identity and branding, video, trade shows promotions, subscription inserts, environmental design and Flash animation. Frequently assisting in editorial design and content recommendations.

Apr 2001 - Jan 2003

Publishing Assistant
SCC, Bloomfield, CT

Designed and managed graphic content by transforming concepts into a revenue-enhancing reality. Solely responsible for all publishing aspects of the Small Christian Communities office. Duties included pre-press, photography, creation of booklets, flyers, postcards, CD covers and posters. In addition, created and maintained the organizations web site, and coordinated all resources overseeing the production and publishing product.

2000

Flash Development Certificate
New Horizons Computer Learning Center, Windsor, CT

1999

Certification Web Designer
Middlesex Community Technical College, Middlesex, CT

1990

Interior Architectural Design
School of Art and Design, Athens, Greece

1987

Navy Engineer, AA, 3-yr Professional Degree
Technical College, Szczecin

Software Knowledge

• Photoshop
• Dreamweaver
• Illustrator
• InDesign
• Flash
• MS Office
• Vegas
• Studio

Other

Web Analyst | Social Media Strategist | Visual Communication | Email Campaigns | Search Engine Optimization | Reputation Monitoring | Interactive Marketing | Lead Generation | Project Management | Data Visualization | Marketing Automation | Presentation Coaching

CMS | CRM | HTML/CSS